If there is one way to describe the society today, it may be
considered as being mobile. More and more people are using Smartphone, laptops
and tablet. This also means that there are a lot of eyeballs viewing the
screens of these devices. When there are a lot of eyeballs looking, marketing
is not far behind, this is why today, there is a growing interest on mobile
marketing.
To state it simply, mobile marketing is a specific area of marketing that deals and caters to mobile devices such as Smartphone, laptops and tablet. Companies such as Juice Mobile are now offering mobile marketing services and products to customers; to learn more click here.
It is best that you treat this kind of marketing as a slightly different form of marketing. Marketing has more of a broadcast model in which your message is exposed to many people as possible in the hopes that a few number people or a group finds the message relevant. Though such practices may be possible in this kind of marketing, however it is rather a poor strategy.
It is best that you consider it and use it as something more of a mobile engagement, a method in which you are simply conversing to a single person. The greatest advantage of this kind of marketing is the ability to have that direct one-on-one communication with your costumer. Such possibility has not yet been made available in the past.
If you are interested in mobile advertising, a good point to remember is that there are three major formats of delivering marketing through mobile devices. There is the mobile radio advertising, mobile internet advertising and text messaging. From the three formats mentioned above, text messaging is the most widely used format.
Mobile Advertising Report, a report that is cooperatively produced and released by two major companies known as GfK Technology and Limbo, stated that text message usage is approximately 22% In The U.S., 48% in the United Kingdom and 74% in India. The same report also states that advertising through mobile will surpass mobile text message advertising in the very near future.
Nokia, an industry giant in cell phones, launched the Nokia Advertising Alliance, with a goal of making advertising through mobile a lot more conducive for mobile advertisers. The services usually also include related technologies, geographic targeting and marketing strategies to maximize customer reach and captivation.
One of the strongest appeals of this specific kind of marketing is that the advertisement is specifically targeted to mobile devices, especially mobile phones. According to recent data, mobile phones are heavily used when compared to PCs. Advertising through mobile are also delivered any time of the day and no matter where they are. Even though this specific kind of marketing may be the wave of the future, the users of such marketing are still considered as ‘early adopters’. The sector still has a long way to go from being considered as the mainstream. Of course there are still obstacles that needs to be faced before it reaches such stage such as advertising quality, mobile advertising interactivity and tariff structures to name a few.
Since a lot of marketing experts claim that this specific section of marketing will be the wave of the future, a few companies are already exploring this new marketing horizon.
Nowadays, this sector of advertising is growing rapidly. In fact, because of its rapid growth, brand advertisers and media industry are starting to test the waters. They are constantly testing out new methods in the field to increase marketing penetration for their clients. The marketing department has their own set of tools when it comes to increasing market penetration such as images and ringtones. Also, the concept of Bluetooth advertising is already being explored by some marketing agencies. Such strategy typically involves offering free Wi-Fi to a fixed area, in exchange they are permitted to display advertisement on your display screens of your mobile devices.
Marketing through mobile devices is one of the newer forms of marketing. It is born as a direct result of the whole mobile revolution. Through this new kind of marketing, never before business can directly communicate with its costumers or potential customers. It has its own set of rules that one should be aware before plunging into such kind of marketing. Keep in mind that, people treat their mobile device as a very personal item. Because of this, people are more sensitive to the messages you are going to send them. Being blatant about your advertising may be taken as being intrusive of personal privacy, and your costumers will despise you for it.
To state it simply, mobile marketing is a specific area of marketing that deals and caters to mobile devices such as Smartphone, laptops and tablet. Companies such as Juice Mobile are now offering mobile marketing services and products to customers; to learn more click here.
It is best that you treat this kind of marketing as a slightly different form of marketing. Marketing has more of a broadcast model in which your message is exposed to many people as possible in the hopes that a few number people or a group finds the message relevant. Though such practices may be possible in this kind of marketing, however it is rather a poor strategy.
It is best that you consider it and use it as something more of a mobile engagement, a method in which you are simply conversing to a single person. The greatest advantage of this kind of marketing is the ability to have that direct one-on-one communication with your costumer. Such possibility has not yet been made available in the past.
If you are interested in mobile advertising, a good point to remember is that there are three major formats of delivering marketing through mobile devices. There is the mobile radio advertising, mobile internet advertising and text messaging. From the three formats mentioned above, text messaging is the most widely used format.
Mobile Advertising Report, a report that is cooperatively produced and released by two major companies known as GfK Technology and Limbo, stated that text message usage is approximately 22% In The U.S., 48% in the United Kingdom and 74% in India. The same report also states that advertising through mobile will surpass mobile text message advertising in the very near future.
Nokia, an industry giant in cell phones, launched the Nokia Advertising Alliance, with a goal of making advertising through mobile a lot more conducive for mobile advertisers. The services usually also include related technologies, geographic targeting and marketing strategies to maximize customer reach and captivation.
One of the strongest appeals of this specific kind of marketing is that the advertisement is specifically targeted to mobile devices, especially mobile phones. According to recent data, mobile phones are heavily used when compared to PCs. Advertising through mobile are also delivered any time of the day and no matter where they are. Even though this specific kind of marketing may be the wave of the future, the users of such marketing are still considered as ‘early adopters’. The sector still has a long way to go from being considered as the mainstream. Of course there are still obstacles that needs to be faced before it reaches such stage such as advertising quality, mobile advertising interactivity and tariff structures to name a few.
Since a lot of marketing experts claim that this specific section of marketing will be the wave of the future, a few companies are already exploring this new marketing horizon.
Nowadays, this sector of advertising is growing rapidly. In fact, because of its rapid growth, brand advertisers and media industry are starting to test the waters. They are constantly testing out new methods in the field to increase marketing penetration for their clients. The marketing department has their own set of tools when it comes to increasing market penetration such as images and ringtones. Also, the concept of Bluetooth advertising is already being explored by some marketing agencies. Such strategy typically involves offering free Wi-Fi to a fixed area, in exchange they are permitted to display advertisement on your display screens of your mobile devices.
Marketing through mobile devices is one of the newer forms of marketing. It is born as a direct result of the whole mobile revolution. Through this new kind of marketing, never before business can directly communicate with its costumers or potential customers. It has its own set of rules that one should be aware before plunging into such kind of marketing. Keep in mind that, people treat their mobile device as a very personal item. Because of this, people are more sensitive to the messages you are going to send them. Being blatant about your advertising may be taken as being intrusive of personal privacy, and your costumers will despise you for it.
For more information about mobile marketing visit the Juice Mobile website at http://www.juicemobile.org/
